A Cash/Lease GAP Alternative

GAP is such a great finance product! We see customers benefitting from it all the time. But what about the cash or lease buyer who has a cash investment in the vehicle? When they incur a total loss, who helps them recoup all the cash they put into the vehicle? The answer could be: You! Jeram Marketing now represents a product that gives your customer a discount towards their next car purchased at a participating dealer in an amount equal to the depreciation they incurred (for a cash buyer) or their initial deposit including charges due at inception (for a lease buyer). Certain guidelines apply so ask your representative for more information. A product that benefits your customers, differentiates your dealership, and increases your $/car and product/car—that’s a winning combination and a great way to jump start 2015!