If you are looking for a key differentiator for your store or a product that maintains your competitive advantage in your market you may want to consider a Lifetime Powertrain Warranty. “Warranty”, and not service contract, because it is given to each customer who purchases a car at your store.
Consider what the customer receives: As long as he maintains his vehicle according to the manufacturer’s warranty, all eligible powertrain repairs are covered for as long as the customer owns the vehicle. Since the powertrain is the most expensive part of the vehicle to repair, this offers the customer an enhanced ownership experience and a reduction in the cost of ownership. It also insures consistent maintenance of the vehicle which reduces the risk of expensive breakdowns. And there is no limit on time, mileage or claims.
But the customer isn’t the only winner here. Benefits to the dealership include increased overall volume in sales AND service revenue, an increase in the number of consumers utilizing dealership’s maintenance services, and increased consumer satisfaction. From an F&I standpoint, the Lifetime Powertrain Warranty provides them with a jump-off point to discuss the value of “wrapping” the warranty with a low-cost extended service contract that can go to 100,000 miles and an unlimited term! That’s an attention-getter and a sure bet that service contract sales will increase.
Jeram Marketing will also work with your dealership to customize the program and the point of purchase items so that your store is decked out with marketing materials. We provide training that is specific to your sales department, your service department, and even your phone operators so that your store is branded as a Lifetime Powertrain Warranty store.
With profit margins low, finance reserve in question, and everyone competing for customers, this is a product that can set your store above the competition and keep your customers coming back to you.
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