When was the last time you drove on a road? Yes, I know...dumb question. I ask it, because if you drive you know EVERYONE NEEDS TIRE AND WHEEL PROTECTION! It’s the perfect time to capitalize on this product. You simply can’t drive anywhere without hitting something on the road that doesn’t belong there—like a pothole large enough to have its own zip code. Remind your customers of how expensive tires and wheels are and how reasonably priced this product is. You may even combine it with some other product to enhance the value of both. Remember to mention that tax, labor, valves, and stems are covered also, and that tire-related towing is included in the benefit. How many times can your customer use their program? As many times as they need to! It’s a great product with multiple benefits including safety, which, at the end of the day, is really priceless.
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